Update: Amazing response. Subscribe if you want more and watch for my new blog, TechThrill.

Not even a few months ago, Digg was on the verge of being bought out by Google or Microsoft. While those rumors have largely disappeared, the possibility (and even likelihood) of one of the two giants snatching up Digg is still prominent.

I had a debate with a friend of mine over the usefulness and future of Digg. It got me thinking about which direction Digg is headed. So I am performing a thought experiment to explore the possibilities (I love these).

What should each of these companies do with Digg if it bought the social media and user-chosen content powerhouse? Where would the integration points be and what would be the long-term strategy and direction for Digg under new overlords? And how would an acquisition affect the Internet landscape?

I’m going to start with Google (Microsoft will be next week). After that, there will be one more article about the impact of Digg on the internet.

So without further ado, here’s 7 things Google should do if it buys Digg:

1) Integrate Digg with Google News and the news algorithm

Google is a company of synergies. Utilizing its unparalleled efficiency in search in all of its products gives it a distinct advantage. Integrating your email with Google calendar keeps you on the Google servers (and makes life quite easy, too!). You get the idea.

The same would hold true for Digg if they buy it. There are many ways to incorporate Digg as the preferred social content destination of the Google empire. I’ll start off with Google News.

Google News aggregates the major news into one simple and efficient interface. But its relevancy and popularity rankings for stories of similar topics can always be improved and Digg would help in that endeavor.

Yes, the male-skewed demographic of Digg may not be the best source of demographic information for Google News, but it is a good indicator of the popularity of major news stories, of the most popular article within a certain topic, and can help find more obscure stories that should be on more peoples’ radars. Also, over time, the Digg demographic would become more representative of the general internet population. See #5 below.

Google could do a few tweaks to the Google News algorithm, nothing big, to improve the rankings of news articles within categories and to bring out some of the more obscure but very interesting news of the day. Also, Digg icons next to Google news stories. News stories are what reach the Digg front page the most often, so this integration feels natural.

2) Place Digg icons in search results (but do it methodically)

Let’s get a little more controversial. Digg is the largest player in the social media space, but Digg is still small compared to the vastness of the Internet. Google isn’t though, and it can leverage that size and reach to really combine the social with the computational. Social search engines like Mahalo and Wikia Search are already beginning to fill their niches. Although it’s unlikely, it’s possible that one of these engines innovates enough to knock Google on its ass, or at least give it major headaches. Hell, just look at Microsoft’s Windows Vista and Internet Explorer.

The other thing is that people power can actually improve search results, weed through irrelevant data, and bring up the best information. To that end, if Google bought Digg, it must be committed to integrating social data into its overall data empire, and it starts with Google Search. The first step in this process would be integrating Digg into Google Search results.

Next to the “Cached - Similar pages - Note this” and other link items that appear with all Google search results, there would be a link with either “# Digg(s)” or “Digg this.” Perhaps limit it to certain topics, to sites with a previously popular story on Digg, or don’t have the Digg link appear until there’s a predetermined # of Diggs (by algorithm), but integrate Digg if you buy it, Google. Hell, Google has something similar to the Digg/Bury system in its Google Experimental Search program.

Yes, this suggestion is a bit more radical, but there’s no other way if Google buys Digg. It must expand the site, its demographic, and its influence on the web. The Digg community would be a lot larger if Google took it over.

3) Heavily tweak the Digg algorithm based on Google’s massive stores of data

Read the rest of this entry »

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Update: Amazing response. Subscribe if you want more and watch for my new blog, TechThrill.

Not even a few months ago, Digg was on the verge of being bought out by Google or Microsoft. While those rumors have largely disappeared, the possibility (and even likelihood) of one of the two giants snatching up Digg is still prominent.

I had a debate with a friend of mine over the usefulness and future of Digg. It got me thinking about which direction Digg is headed. So I am performing a thought experiment to explore the possibilities (I love these).

What should each of these companies do with Digg if it bought the social media and user-chosen content powerhouse? Where would the integration points be and what would be the long-term strategy and direction for Digg under new overlords? And how would an acquisition affect the Internet landscape?

I’m going to start with Google (Microsoft will be next week). After that, there will be one more article about the impact of Digg on the internet.

So without further ado, here’s 7 things Google should do if it buys Digg:

1) Integrate Digg with Google News and the news algorithm

Google is a company of synergies. Utilizing its unparalleled efficiency in search in all of its products gives it a distinct advantage. Integrating your email with Google calendar keeps you on the Google servers (and makes life quite easy, too!). You get the idea.

The same would hold true for Digg if they buy it. There are many ways to incorporate Digg as the preferred social content destination of the Google empire. I’ll start off with Google News.

Google News aggregates the major news into one simple and efficient interface. But its relevancy and popularity rankings for stories of similar topics can always be improved and Digg would help in that endeavor.

Yes, the male-skewed demographic of Digg may not be the best source of demographic information for Google News, but it is a good indicator of the popularity of major news stories, of the most popular article within a certain topic, and can help find more obscure stories that should be on more peoples’ radars. Also, over time, the Digg demographic would become more representative of the general internet population. See #5 below.

Google could do a few tweaks to the Google News algorithm, nothing big, to improve the rankings of news articles within categories and to bring out some of the more obscure but very interesting news of the day. Also, Digg icons next to Google news stories. News stories are what reach the Digg front page the most often, so this integration feels natural.

2) Place Digg icons in search results (but do it methodically)

Let’s get a little more controversial. Digg is the largest player in the social media space, but Digg is still small compared to the vastness of the Internet. Google isn’t though, and it can leverage that size and reach to really combine the social with the computational. Social search engines like Mahalo and Wikia Search are already beginning to fill their niches. Although it’s unlikely, it’s possible that one of these engines innovates enough to knock Google on its ass, or at least give it major headaches. Hell, just look at Microsoft’s Windows Vista and Internet Explorer.

The other thing is that people power can actually improve search results, weed through irrelevant data, and bring up the best information. To that end, if Google bought Digg, it must be committed to integrating social data into its overall data empire, and it starts with Google Search. The first step in this process would be integrating Digg into Google Search results.

Next to the “Cached - Similar pages - Note this” and other link items that appear with all Google search results, there would be a link with either “# Digg(s)” or “Digg this.” Perhaps limit it to certain topics, to sites with a previously popular story on Digg, or don’t have the Digg link appear until there’s a predetermined # of Diggs (by algorithm), but integrate Digg if you buy it, Google. Hell, Google has something similar to the Digg/Bury system in its Google Experimental Search program.

Yes, this suggestion is a bit more radical, but there’s no other way if Google buys Digg. It must expand the site, its demographic, and its influence on the web. The Digg community would be a lot larger if Google took it over.

3) Heavily tweak the Digg algorithm based on Google’s massive stores of data

Read the rest of this entry »

Share This Post!

Yesterday, I was an attendee at the 2008 Chicago TECHCocktail Conference. It was an amazing conference with some amazing speakers (one of which, Gary Vaynerchuk, will be making a guest post soon). But I’m not here to talk about that.

I’m here to talk about business cards.

Most business cards are dull and lack any reason to notice. Most are discarded without thought. You’re at a conference to network. Hell, everywhere is a chance to network. How do you make sure someone remembers you or takes even an extra second to look at your business card?

There are three ways:

• 1) Make beautiful and memorable designs
• 2) Make your card interactive
• 2) Make your card personalized

For #1, I suggest visiting Creative Bits, which has an image library of some amazing card designs. I attached one of my favorites to the right: a lawn company that actually gives away seeds in their cards. I’d always remember a card like that, or at least give it a second glance.

For #2 and #3, I’m going to use my current cards as an example. I decided to individualize my cards. I did this by placing a fortune on every card.

The front tells you to do something. That’s the interactive part. I wrote a different fortune on the back of every single card. That’s the personalized part.

Take a look:

I’m sure I’ll be updating these cards soon with better designs, but the interactivity and personalization will remain. I got great reactions from the cards.

One last thing, I never said “here’s my card.” I always said, “Here’s a Fortune Cookie” Always caught them off guard and piqued interest.

Little things add up.

- Ben

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Yesterday, I was an attendee at the 2008 Chicago TECHCocktail Conference. It was an amazing conference with some amazing speakers (one of which, Gary Vaynerchuk, will be making a guest post soon). But I’m not here to talk about that.

I’m here to talk about business cards.

Most business cards are dull and lack any reason to notice. Most are discarded without thought. You’re at a conference to network. Hell, everywhere is a chance to network. How do you make sure someone remembers you or takes even an extra second to look at your business card?

There are three ways:

• 1) Make beautiful and memorable designs
• 2) Make your card interactive
• 2) Make your card personalized

For #1, I suggest visiting Creative Bits, which has an image library of some amazing card designs. I attached one of my favorites to the right: a lawn company that actually gives away seeds in their cards. I’d always remember a card like that, or at least give it a second glance.

For #2 and #3, I’m going to use my current cards as an example. I decided to individualize my cards. I did this by placing a fortune on every card.

The front tells you to do something. That’s the interactive part. I wrote a different fortune on the back of every single card. That’s the personalized part.

Take a look:

I’m sure I’ll be updating these cards soon with better designs, but the interactivity and personalization will remain. I got great reactions from the cards.

One last thing, I never said “here’s my card.” I always said, “Here’s a Fortune Cookie” Always caught them off guard and piqued interest.

Little things add up.

- Ben

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According to Wikipedia, a bliki is a combination of the features of a wiki and a blog (duh. Oh, more names for it from Wikipedia: wikiLog, wog, wikiWeblog, wikiblog, bloki). It posts like a blog, but all of the articles are editable.

So why do I care about this? Because I’m looking for something to help me combine wiki functionality into this website. But not in the way I just described to you above.

I’m interested in creating a system where the top portion of a page or post is like a normal blog article, but right under it is a “wiki” section which anybody can edit. So the top portion is what I or guest writers post, and then the section just below that is editable by anyone and uses Wikipedia/Mediawiki syntax. This section would be above the comments.

My rationale? Well, I’m not about to give all of that away, but let’s say that I think having a section where the collaborative knowledge of the readers and users of different blogs to create succinct additions to article could be very useful in a variety of ways.

Anyone know of anything similar to this, preferably in Wordpress plugin form? Or is anyone interested in working with me to build it if it doesn’t exist?

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According to Wikipedia, a bliki is a combination of the features of a wiki and a blog (duh. Oh, more names for it from Wikipedia: wikiLog, wog, wikiWeblog, wikiblog, bloki). It posts like a blog, but all of the articles are editable.

So why do I care about this? Because I’m looking for something to help me combine wiki functionality into this website. But not in the way I just described to you above.

I’m interested in creating a system where the top portion of a page or post is like a normal blog article, but right under it is a “wiki” section which anybody can edit. So the top portion is what I or guest writers post, and then the section just below that is editable by anyone and uses Wikipedia/Mediawiki syntax. This section would be above the comments.

My rationale? Well, I’m not about to give all of that away, but let’s say that I think having a section where the collaborative knowledge of the readers and users of different blogs to create succinct additions to article could be very useful in a variety of ways.

Anyone know of anything similar to this, preferably in Wordpress plugin form? Or is anyone interested in working with me to build it if it doesn’t exist?

Share This Post!

Normally I talk about tech and entrepreneurial trends, but I couldn’t resist talking about this Scientific American story when it popped up on my Google Reader. Apparently, blogging provides significant physical and psychological benefits derived from the creative and expressive writing. This is even more interesting when you consider a New York Times article last month that talked about the high stress and unhealthy habits of some bloggers.

From the article’s opening paragraph:

Self-medication may be the reason the blogosphere has taken off. Scientists (and writers) have long known about the therapeutic benefits of writing about personal experiences, thoughts and feelings. But besides serving as a stress-coping mechanism, expressive writing produces many physiological benefits. Research shows that it improves memory and sleep, boosts immune cell activity and reduces viral load in AIDS patients, and even speeds healing after surgery.

Hell, I’ll keep blogging if it’s helping my health that much. But really, is this all that surprising? Doing something you love, getting your ideas off of your chest, using your creativity: they all are healthy habits that make for happier people. But unlike general creative writing, there is one added benefit of blogging:

Unlike a bedside journal, blogging offers the added benefit of receptive readers in similar situations, Morgan explains: “Individuals are connecting to one another and witnessing each other’s expressions—the basis for forming a community.”

The backbone of blogging: the community. So keep blogging. Just don’t start taking up Michael Arrington’s sleeping habits.

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Normally I talk about tech and entrepreneurial trends, but I couldn’t resist talking about this Scientific American story when it popped up on my Google Reader. Apparently, blogging provides significant physical and psychological benefits derived from the creative and expressive writing. This is even more interesting when you consider a New York Times article last month that talked about the high stress and unhealthy habits of some bloggers.

From the article’s opening paragraph:

Self-medication may be the reason the blogosphere has taken off. Scientists (and writers) have long known about the therapeutic benefits of writing about personal experiences, thoughts and feelings. But besides serving as a stress-coping mechanism, expressive writing produces many physiological benefits. Research shows that it improves memory and sleep, boosts immune cell activity and reduces viral load in AIDS patients, and even speeds healing after surgery.

Hell, I’ll keep blogging if it’s helping my health that much. But really, is this all that surprising? Doing something you love, getting your ideas off of your chest, using your creativity: they all are healthy habits that make for happier people. But unlike general creative writing, there is one added benefit of blogging:

Unlike a bedside journal, blogging offers the added benefit of receptive readers in similar situations, Morgan explains: “Individuals are connecting to one another and witnessing each other’s expressions—the basis for forming a community.”

The backbone of blogging: the community. So keep blogging. Just don’t start taking up Michael Arrington’s sleeping habits.

Share This Post!

Tech rumors are always fun to follow. Today’s tech rumor is that Microsoft will buy Yahoo!’s search business and ALL of Facebook. And as you may have guessed, there has been nonstop chatter on the subject.

• Robert Scoble really got the ball rolling when he started theorizing on the synergies of such a deal, primarily that Facebook’s information would help lead to more relevant searches. Also, Google would have no access to all of this information, putting Microsoft at the advantage.
• A lot of people think Scoble’s theory is a bit out of whack. Nick O’Neil of the social times and Erick Schonfeld of TechCrunch are critical of Scoble. Schonfeld makes solid arguments as to why Scoble’s theory could be done without buying a piece of Yahoo! or Facebook. But I think Erick’s missing some of the other synergies of Micro-hoo-book!, such as the ability to better target advertising on Facebook (and thus up revenue) with integrated search data.
• ReadWriteWeb frames the showdown: Microsoft/Facebook (plus a hearty side of Yahoo!) vs. Google. Or, in my opinion, Microsoft + shiny new weapons vs. Google

Why Micro-hoo-book! has potential

Short version: Synergies

Long version:

• Better search: Searches can become even more relevant as social data helps target our results towards our likes and preferences
• Better advertising: With Google’s Adsense, you visit a website and the content of that page creates the relevant advertising. Now imagine Microsoft advertising on a site (or in its search results) with Facebook’s data on you. Facebook weeds out dislikes and will make the advertising more relevant by catering to your routines and your preferences.
• Better advertising on Facebook: Search data from previous searches on Microsoft improve the relevancy of ads on Facebook. Plus smarter ads that work on better algorithms
• Facebook integration with other Microsoft services: Better email, search the web from Facebook, IE web browsing integration with Facebook, etc.
• New customer segment from Yahoo!: Increases Microsoft’s market share, can integrate Facebook features with Yahoo! search as well

Why Micro-hoo-book! seems unlikely to occur

Short version: Facebook

Long version: I seriously just don’t see Zuckerberg and the Facebook team selling Facebook just yet. I also don’t see them selling the rights to one of the key components, their data, over to Microsoft without a hefty price or something substantial just yet. Yahoo! will probably sell the search business and part of its brand. Microsoft, though it won’t gain any great tech this way, it will gain brand and new customers. Facebook, though, is still growing, they still have aspirations of an IPO, they still want to be independent. Unless Facebook believes its business is hitting a ceiling or going south, I just don’t think Facebook will (or should) sell.

Why Micro-hoo-book! reeks of disaster

Short Version: A slow and uninnovative behemoth that closes off its data and creates an odd competition between Microsoft and Google that will distract both companies from making new innovations and serving customers.

Long Version: See the short version. This week’s going to be interesting.

- Ben

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Tech rumors are always fun to follow. Today’s tech rumor is that Microsoft will buy Yahoo!’s search business and ALL of Facebook. And as you may have guessed, there has been nonstop chatter on the subject.

• Robert Scoble really got the ball rolling when he started theorizing on the synergies of such a deal, primarily that Facebook’s information would help lead to more relevant searches. Also, Google would have no access to all of this information, putting Microsoft at the advantage.
• A lot of people think Scoble’s theory is a bit out of whack. Nick O’Neil of the social times and Erick Schonfeld of TechCrunch are critical of Scoble. Schonfeld makes solid arguments as to why Scoble’s theory could be done without buying a piece of Yahoo! or Facebook. But I think Erick’s missing some of the other synergies of Micro-hoo-book!, such as the ability to better target advertising on Facebook (and thus up revenue) with integrated search data.
• ReadWriteWeb frames the showdown: Microsoft/Facebook (plus a hearty side of Yahoo!) vs. Google. Or, in my opinion, Microsoft + shiny new weapons vs. Google

Why Micro-hoo-book! has potential

Short version: Synergies

Long version:

• Better search: Searches can become even more relevant as social data helps target our results towards our likes and preferences
• Better advertising: With Google’s Adsense, you visit a website and the content of that page creates the relevant advertising. Now imagine Microsoft advertising on a site (or in its search results) with Facebook’s data on you. Facebook weeds out dislikes and will make the advertising more relevant by catering to your routines and your preferences.
• Better advertising on Facebook: Search data from previous searches on Microsoft improve the relevancy of ads on Facebook. Plus smarter ads that work on better algorithms
• Facebook integration with other Microsoft services: Better email, search the web from Facebook, IE web browsing integration with Facebook, etc.
• New customer segment from Yahoo!: Increases Microsoft’s market share, can integrate Facebook features with Yahoo! search as well

Why Micro-hoo-book! seems unlikely to occur

Short version: Facebook

Long version: I seriously just don’t see Zuckerberg and the Facebook team selling Facebook just yet. I also don’t see them selling the rights to one of the key components, their data, over to Microsoft without a hefty price or something substantial just yet. Yahoo! will probably sell the search business and part of its brand. Microsoft, though it won’t gain any great tech this way, it will gain brand and new customers. Facebook, though, is still growing, they still have aspirations of an IPO, they still want to be independent. Unless Facebook believes its business is hitting a ceiling or going south, I just don’t think Facebook will (or should) sell.

Why Micro-hoo-book! reeks of disaster

Short Version: A slow and uninnovative behemoth that closes off its data and creates an odd competition between Microsoft and Google that will distract both companies from making new innovations and serving customers.

Long Version: See the short version. This week’s going to be interesting.

- Ben

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An article today in the Mashable Blog had me thinking about Facebook and social networking in general. Before I continue with this article, disclaimer: I have interviewed with Facebook for a position in the past and I am partly responsible for Facebook’s biggest PR disaster, the Students Against Facebook News Feed Controversy.

The article, if you don’t care to read it, is basically reaction to a very surprising Mashable poll where over 75% of respondents were, in some way, fed up or annoyed with Facebook as it currently stands. I’ve heard complaints from people stating that profile pages are too cluttered (though a profile redesign addresses this problem) to applications are useless to restrictions on both users an developers are not adequately balanced.

People in the blogosphere have compared Facebook to the next AOL (they once had a great business model and all the momentum and then poof!) or the next Myspace (spammy and losing usefulness). Though I think a lot of these comparisons are unfair and unfounded, there’s a reason these comparisons are appearing in the first place. Expectations for Facebook are lofty. It has been collecting the best talent of Silicon Valley, including former top Google Engineer Ben Ling, former VP of Online Sales Sheryl Sandberg, and most recently, former Google VP for Public Relations Elliot Schrage, drawing comparisons as “the next Google.”

That’s a lot of damn comparisons.

So I thought I’d go through a brain exercise: If you could dismantle Facebook and rebuild it, what would you do? Yes, I’m basically asking you to envision a new social network, but go from the basis of Facebook’s goal: to create a social utility that helps people communicate more efficiently with their friends, family and coworkers and to facilitate the sharing of information through the social graph (aka the digital mapping of people’s real-world social connections)

Here’s some of my initial thoughts. I’ll write a more complete post with more complete ideas:

• Make it tougher from the start to create “spammy” Facebook applications. There needed to be fewer, higher quality applications or a better way to weed them out. A lot of users are now trained to just click “ignore.” I don’t know how you can untrain people: changing habits is one of the most difficult things to do in business.
• Divide it more into two uses: personal and business. The business social network LinkedIn is on a roll and gaining traction. There’s a ton of opportunity in this area still. Facebook friend lists weren’t enough (though I appreciate it very, very much); there needed to be a business networking system in place (and still needs to be).
• On Friend Lists, I wish I had had the option of separating my friends into “degrees of friends”. Some are far closer than others: I wish I could choose that at the start. That would allow me to organize how I interaction multiple levels. I could only Facebook chat with my First and Second degree contacts, for example.
• True email from the social network. Integrate receiving your gmail or other emails into a well-developed email system until it became more robust. If you could link emails to people, you could know more about your history with them.
• Tracking of your history with an individual. I’d love to know when I became friends with a person, what we have done, and where we may continue to connect. (a Fb application probably already does this, matching interests, but see my first point on what has happened to apps.)

Damn, I need to think about this some more. I sure as hell can’t build a social network (yet: there’s a reason I’m learning PHP programming after all), but I sure as hell can design, promote, and operate one.

Maybe I’ll just do that. Expect another post in a few days. In the meantime, Go visit my new blog on the recession.

- Ben

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An article today in the Mashable Blog had me thinking about Facebook and social networking in general. Before I continue with this article, disclaimer: I have interviewed with Facebook for a position in the past and I am partly responsible for Facebook’s biggest PR disaster, the Students Against Facebook News Feed Controversy.

The article, if you don’t care to read it, is basically reaction to a very surprising Mashable poll where over 75% of respondents were, in some way, fed up or annoyed with Facebook as it currently stands. I’ve heard complaints from people stating that profile pages are too cluttered (though a profile redesign addresses this problem) to applications are useless to restrictions on both users an developers are not adequately balanced.

People in the blogosphere have compared Facebook to the next AOL (they once had a great business model and all the momentum and then poof!) or the next Myspace (spammy and losing usefulness). Though I think a lot of these comparisons are unfair and unfounded, there’s a reason these comparisons are appearing in the first place. Expectations for Facebook are lofty. It has been collecting the best talent of Silicon Valley, including former top Google Engineer Ben Ling, former VP of Online Sales Sheryl Sandberg, and most recently, former Google VP for Public Relations Elliot Schrage, drawing comparisons as “the next Google.”

That’s a lot of damn comparisons.

So I thought I’d go through a brain exercise: If you could dismantle Facebook and rebuild it, what would you do? Yes, I’m basically asking you to envision a new social network, but go from the basis of Facebook’s goal: to create a social utility that helps people communicate more efficiently with their friends, family and coworkers and to facilitate the sharing of information through the social graph (aka the digital mapping of people’s real-world social connections)

Here’s some of my initial thoughts. I’ll write a more complete post with more complete ideas:

• Make it tougher from the start to create “spammy” Facebook applications. There needed to be fewer, higher quality applications or a better way to weed them out. A lot of users are now trained to just click “ignore.” I don’t know how you can untrain people: changing habits is one of the most difficult things to do in business.
• Divide it more into two uses: personal and business. The business social network LinkedIn is on a roll and gaining traction. There’s a ton of opportunity in this area still. Facebook friend lists weren’t enough (though I appreciate it very, very much); there needed to be a business networking system in place (and still needs to be).
• On Friend Lists, I wish I had had the option of separating my friends into “degrees of friends”. Some are far closer than others: I wish I could choose that at the start. That would allow me to organize how I interaction multiple levels. I could only Facebook chat with my First and Second degree contacts, for example.
• True email from the social network. Integrate receiving your gmail or other emails into a well-developed email system until it became more robust. If you could link emails to people, you could know more about your history with them.
• Tracking of your history with an individual. I’d love to know when I became friends with a person, what we have done, and where we may continue to connect. (a Fb application probably already does this, matching interests, but see my first point on what has happened to apps.)

Damn, I need to think about this some more. I sure as hell can’t build a social network (yet: there’s a reason I’m learning PHP programming after all), but I sure as hell can design, promote, and operate one.

Maybe I’ll just do that. Expect another post in a few days. In the meantime, Go visit my new blog on the recession.

- Ben

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Disclaimer: Don’t sue me! Please?

Life is not complete if you do not have a mortal enemy. Having good friends, family, and some fun is nice and all, but life’s not very exciting if you’re not at war with someone.

So I have decided that I am at war with my new archrival, Ben Parr the UK model. If you look at my “about me” section, you’ll see that one of the reasons I made this site was to knock him off the top spot for the Google search of “Ben Parr.”

.

.

.

From his site:

WELCOME to the official web site of actor, male model and martial arts world champion black belt –Ben Parr.

He set temperatures rising as Freddie, the fireman-dressed stripper, in top teenage TV soap Hollyoaks. The 6ft blue-eyed hunk has starred in other stage, screen and music productions. He’s the son of St Elmo’s Fire rock superstar John Parr

.

Oh shi-, he has a Black Belt? 8 time world champion? Son of the St. Elmo’s Fire singer? Man, you sound really cool. Uh…my resolve remains the same! I shall knock him off the top spot in the Google search results and then I shall have an epic battle with him that cannot possibly end well.

Seriously, I am going to test out my promotion and SEO skills by using myself as the test subject. This should be an…educational experience. Sorry Ben the model, you’re going down.

.

Let’s compare the two of us.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

I mean, damn, that side-by-side comparison speaks for itself. Our chiseled features, our hair, our roles as TV fireman strippers…it all makes perfect sense.

So to my new archrival…

.

(Second disclaimer: I’m sure you rock Mr. Parr so again, don’t sue me!)

(P.S. - Ladies, don’t let the side-by-side fool you: I am the better looking hunk.)

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Disclaimer: Don’t sue me! Please?

Life is not complete if you do not have a mortal enemy. Having good friends, family, and some fun is nice and all, but life’s not very exciting if you’re not at war with someone.

So I have decided that I am at war with my new archrival, Ben Parr the UK model. If you look at my “about me” section, you’ll see that one of the reasons I made this site was to knock him off the top spot for the Google search of “Ben Parr.”

.

.

.

From his site:

WELCOME to the official web site of actor, male model and martial arts world champion black belt –Ben Parr.

He set temperatures rising as Freddie, the fireman-dressed stripper, in top teenage TV soap Hollyoaks. The 6ft blue-eyed hunk has starred in other stage, screen and music productions. He’s the son of St Elmo’s Fire rock superstar John Parr

.

Oh shi-, he has a Black Belt? 8 time world champion? Son of the St. Elmo’s Fire singer? Man, you sound really cool. Uh…my resolve remains the same! I shall knock him off the top spot in the Google search results and then I shall have an epic battle with him that cannot possibly end well.

Seriously, I am going to test out my promotion and SEO skills by using myself as the test subject. This should be an…educational experience. Sorry Ben the model, you’re going down.

.

Let’s compare the two of us.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

.

I mean, damn, that side-by-side comparison speaks for itself. Our chiseled features, our hair, our roles as TV fireman strippers…it all makes perfect sense.

So to my new archrival…

.

(Second disclaimer: I’m sure you rock Mr. Parr so again, don’t sue me!)

(P.S. - Ladies, don’t let the side-by-side fool you: I am the better looking hunk.)

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