(thanks to Mazy for his help on this article)
Just three or four years ago, a person could have successfully managed separate online and offline lives (and yes, separate reputations). There was general anonymity to what you did on the internet. You could do the things you wouldn’t normally do in the real world on message boards and internet communities.
Not anymore.
I don’t care whether you’re a 40 year old business executive, a hot-shot entrepreneur, or a 16 year old power user on Digg; you need to control what’s being said about you on the internet or it will bite you in the ass.
You don’t need a high priced firm to help you do this. Hell, you can do a better job enhancing your image and putting out great content because, well, nobody else is you.
Without further ado, six ways to control and enhance your image on the Internet:
1) Search (and research) your name
It’s time to do your homework. You think you know everything about yourself, but you’re wrong. There are millions of people on the internet who have an opportunity to write about you, defame you, or even write about a person with the same name but could inadvertently damage your image. It’s time to do some searching.
- The first thing you must do is search yourself on Google. You’ve probably done it before out of curiosity, but now do it intelligently. Search your name, variations on your name, and all nicknames. For me, that would be “Ben Parr”, “Benjamin Parr”, and “Benjamin E. Parr”. When searching for your name, make sure you use quotation marks (” “) to make sure you aren’t getting results with only your first or your last name.
Now that you’re searching, take note of anything relating to you. Are there any news articles that pop up? Any blog posts? Are they about you, or are you just being quoted? Does anyone who shares your name come up? Could people searching for you confuse that person with you? Generally, only the first page of search results matter, but I would look at the first twenty to thirty results to get a full picture of your image on Google.
Repeat this every couple of weeks to track changes in search results.
- Second is to search for your name on Social Media Firehose. Social Media Firehose, built and hosted on Yahoo! pipes, searches specifically through social and networking websites.
Kingsley Joseph’s tool will look through Twitter, Flickr, Digg, Technorati, and other social media websites for mentions of you. You can limit searches to exclude specific websites (I suggest removing Twitter if you’re a power Twitter user).
As you can see from the image on the right (click to see full size), results range from Twitters replies to Technorati results. Great way to know what’s being said about you. And about others with your name. Three of those results are for other “Ben Parrs”, one of them being a male supermodel who once played a stripper on T.V. This is not only very interesting (and strange) to know, but could be the key to explaining anything odd a future employer may find about you on Google.
- The first thing you must do is search yourself on Google. You’ve probably done it before out of curiosity, but now do it intelligently. Search your name, variations on your name, and all nicknames. For me, that would be “Ben Parr”, “Benjamin Parr”, and “Benjamin E. Parr”. When searching for your name, make sure you use quotation marks (” “) to make sure you aren’t getting results with only your first or your last name.
Now that you’re searching, take note of anything relating to you. Are there any news articles that pop up? Any blog posts? Are they about you, or are you just being quoted? Does anyone who shares your name come up? Could people searching for you confuse that person with you? Generally, only the first page of search results matter, but I would look at the first twenty to thirty results to get a full picture of your image on Google.
Repeat this every couple of weeks to track changes in search results.
- Second is to search for your name on Social Media Firehose. Social Media Firehose, built and hosted on Yahoo! pipes, searches specifically through social and networking websites.
Kingsley Joseph’s tool will look through Twitter, Flickr, Digg, Technorati, and other social media websites for mentions of you. You can limit searches to exclude specific websites (I suggest removing Twitter if you’re a power Twitter user).
As you can see from the image on the right (click to see full size), results range from Twitters replies to Technorati results. Great way to know what’s being said about you. And about others with your name. Three of those results are for other “Ben Parrs”, one of them being a male supermodel who once played a stripper on T.V. This is not only very interesting (and strange) to know, but could be the key to explaining anything odd a future employer may find about you on Google.
Now, what if your name is a common name? That’s a little tougher. I suggest using a variation on your name that is not as common for your emails and internet interaction. For example, add in your middle initial, use Freddie instead of Fred, or use a nickname. You WANT to be easily searchable. Friends, employers, and potential customers all will search for you, and that’s an incredible opportunity to give them a good “first” impression. More on that in step 5.
2) Register your name as an internet domain
(thanks to Mazy for his help on this article)
Just three or four years ago, a person could have successfully managed separate online and offline lives (and yes, separate reputations). There was general anonymity to what you did on the internet. You could do the things you wouldn’t normally do in the real world on message boards and internet communities.
Not anymore.
I don’t care whether you’re a 40 year old business executive, a hot-shot entrepreneur, or a 16 year old power user on Digg; you need to control what’s being said about you on the internet or it will bite you in the ass.
You don’t need a high priced firm to help you do this. Hell, you can do a better job enhancing your image and putting out great content because, well, nobody else is you.
Without further ado, six ways to control and enhance your image on the Internet:
1) Search (and research) your name
It’s time to do your homework. You think you know everything about yourself, but you’re wrong. There are millions of people on the internet who have an opportunity to write about you, defame you, or even write about a person with the same name but could inadvertently damage your image. It’s time to do some searching.
Now, what if your name is a common name? That’s a little tougher. I suggest using a variation on your name that is not as common for your emails and internet interaction. For example, add in your middle initial, use Freddie instead of Fred, or use a nickname. You WANT to be easily searchable. Friends, employers, and potential customers all will search for you, and that’s an incredible opportunity to give them a good “first” impression. More on that in step 5.
2) Register your name as an internet domain


















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